Thursday, 23 December 2010

Naturalmente Mediterráneo


First Step – Come Up With the Company Name

It took me ages to come up with the name for my company. I wanted to shift away from Jenora. I knew the focus was natural soap and skin care with ingredients from the area where I live: sea salt, aloe vera, honey, oranges, lemons, olive oil, goat milk, wild hand-picked lavender, rosemary, thyme, etc. As I am passionate about this part of the world, I want to share that through my products with others!!

I finally thought of Mediterranean Natural Skincare... But Skincare does not translate nicely into Spanish and nothing else seemed to fit. So I came up with Naturally Mediterranean. Since we are here in Spain, I decided it should be in Spanish – Naturalmente Mediterráneo. It is a bit long and maybe not that easy to pronounce for people who don’t speak Spanish, so for those who wish, then can simplify it to NM.

Next step – Branding & Logo

Shannon at http://cascobaysoap.blogspot.com/ was raving about the designer: dRE at
Solid Art Collective on Etsy ~ http://www.etsy.com/shop/SolidArtCollective,
who did her new logo, so I checked out some of her other designs and loved them so much, I decided to contract dRE to design the logo for Naturalmente Mediterráneo!!

dRE offered a great service at a reasonable price. She promised all the edits needed until I got a logo that I was in love with. And she did it! It must have been really difficult for her because I wasn’t entirely sure what I wanted... but she brainstormed based on my basic ideas. She sent me a ton of initial drafts. Then I picked the ones I liked and we narrowed it down. Once we had the basic idea we tweaked and tweaked. It was actually thrilling to work with her. Can you imagine telling an artist what you like and they create what you are describing? And then take it further when you don’t know exactly what you want? So, thanks to the tip from Shannon at Casco Bay Soap, the wonderful design work of dRE at Solid Art Collective, a little decisive help from my husband, the Naturalmente Mediterráneo logo is born.

Coming soon – Next steps... getting a soap stamp and blog banner...

17 comments:

Between Friends said...

How exciting!! Love the logo, so simple yet so memorable. Can't wait to see your soap stamp and your new blog banner!!

Springvale Soap said...

Fun! So cool to follow the progress you're making as you venture forth. :)

I don't remember offhand, are you going to have an actual brick-n-mortar shop?

~Deb

Teresa said...

I like it!! x

Michelle said...

Congratulations! Your logo is fantastic and I love the company name you chose. Just an FYI: something I learned along the way. Make sure you own the copyright to your logo and not the original designer.

Heidi said...

I love the logo! The name of your company is really good as it is easily understandable for people outside Spain as well. For example people in Finland would definetly get the meaning easily even if they do not speak spanish.

karen lee said...

That logo is lovely! And the name gets the message across for those who don't speak the language. Brilliant work!

Casco Bay Soap Co. said...

yay! I"m soo happy for you. Great job dRE did,right? She's awesome and soooo patient to work with us and get what we have in our head onto the paper. All the best, so nice "meeting" you!
:)
Shannon
www.cascobaysoap.blogspot.com

Amina said...

How exciting!! CONGRATULATIONS! I am so happy for you!! Please let me know if you ship to the US

AromaBeauty Natural Soaps said...

Wow, it's all starting to pull together for you now, that's wonderful! I really love your logo, I think it fits perfectly. Have a wonderful Christmas Jen!!

The Soap Sister said...

Jen, I just LOVE your company name, and the logoe is FABULOUS! I'm so excited! You're really on your way now -and I can't wait to see what's next for you. I just know it will be awesome :D I wish you huge success beyond your WILDEST imagination! ~Becky

Jabonera said...

Jen me encanta el nombre que has elegido, es fabuloso. Yo para la semana voy a ver un local en La Coruña, ya te diré. Te deso una feliz navidad en compañia de tus seres queridos y que el año que viene, dentro de un año justo por estas fechas, estemos ya haciendo jabones en nuestro propio taller. Besos. Ana.

Soaps and Bubbles said...

Good luck sweety :D

Splurge Sisters said...
This comment has been removed by the author.
Splurge Sisters said...

I love it and may have to check her out on Etsy. I have a logo I'm not entirely sure about. It's very clean and professional looking.

Also I wanted to add Have a Merry Christmas Jen:)

Ambra said...

Congratulations Jen! It looks great. Wonderful name and beautiful logo. All the best to you in the business and happy Christmas :)

Polly said...

Lovely logo, Jen, and a wonderful name for your business, I wish you lots and lots of success

Jennifer Young said...

Thank you so much for all the positive comments!!! In response to some of the questions and comments - Brick & Mortar shop? Eventually but not right away... things are taking longer than planned. Michelle, thank you for the comments about copywriting my logo... Shannon, yes dRE did the work and she is AWESOME!!! Thanks to everyone for such positive energy. So glad you like the logo!!!! xoxo Jen