Thursday, 23 December 2010
First Step – Come Up With the Company Name
It took me ages to come up with the name for my company. I wanted to shift away from Jenora. I knew the focus was natural soap and skin care with ingredients from the area where I live: sea salt, aloe vera, honey, oranges, lemons, olive oil, goat milk, wild hand-picked lavender, rosemary, thyme, etc. As I am passionate about this part of the world, I want to share that through my products with others!!
I finally thought of Mediterranean Natural Skincare... But Skincare does not translate nicely into Spanish and nothing else seemed to fit. So I came up with Naturally Mediterranean. Since we are here in Spain, I decided it should be in Spanish – Naturalmente Mediterráneo. It is a bit long and maybe not that easy to pronounce for people who don’t speak Spanish, so for those who wish, then can simplify it to NM.
Next step – Branding & Logo
Shannon at http://cascobaysoap.blogspot.com/ was raving about the designer: dRE at
Solid Art Collective on Etsy ~ http://www.etsy.com/shop/SolidArtCollective,
who did her new logo, so I checked out some of her other designs and loved them so much, I decided to contract dRE to design the logo for Naturalmente Mediterráneo!!
dRE offered a great service at a reasonable price. She promised all the edits needed until I got a logo that I was in love with. And she did it! It must have been really difficult for her because I wasn’t entirely sure what I wanted... but she brainstormed based on my basic ideas. She sent me a ton of initial drafts. Then I picked the ones I liked and we narrowed it down. Once we had the basic idea we tweaked and tweaked. It was actually thrilling to work with her. Can you imagine telling an artist what you like and they create what you are describing? And then take it further when you don’t know exactly what you want? So, thanks to the tip from Shannon at Casco Bay Soap, the wonderful design work of dRE at Solid Art Collective, a little decisive help from my husband, the Naturalmente Mediterráneo logo is born.
Coming soon – Next steps... getting a soap stamp and blog banner...