Wednesday, 12 January 2011

New Packaging - Naturalmente Mediterráneo


I finally really like my packaging! Yippee!

I have played with a lot of different packaging, but when it came to Naturalmente Mediterráneo, it was easier than ever. I knew I wanted to play up the logo, because I love it and because that is what I want people to remember. I knew I wanted to ditch the ribbons, because they didn't seem to say Natural to me. They seemed to say cute and frufru. So here are some photos.

Originally, I just had the paper packaging band around the bare soap. You can see my half-size soaps in these photos.




I had wrapped the sea salt soap in the same paper I use for lining my moulds because they sweat...


but I had so many comments from people at a recent selling event that they loved the fully wrapped soap. Not only did it seem more hygenic and clean to have it fully wrapped but they thought it looked classier. They asked why were only the salt soaps wrapped like that?? So I have begun fully wrapping them all. This solves other issues as well. I think it keeps the Essential Oil scent in longer when they are fully wrapped.

Some other product packaging...







The packaging has really all stemmed from my logo... and I am so pleased!!!

Happy soaping! xo Jen

11 comments:

Andi said...

The logo and the packaging are both beautiful!

Pilar said...

Impresionantes como te han quedado! Besos

AromaBeauty Natural Soaps said...

I love your new soap stamp Jen, it looks fantasic! and the packaging is beautiful, very professional looking:)

The Soap Sister said...

Wow, Jen! Everything looks just great! I think your packaging is very appealing....it says "natural" and "elegant" to me, which is a perfect description of your line. I just don't see how it could get any better-great job! :D

Ambra said...

That looks wonderful Jen. I love your logo, it's really professional and current in it's design. The packaging is great. Congratulations, you must be so pleased :)

Lilli said...

Lovely logo and packaging Jen. It's clean and fresh and I love the fonts - great job!

innerearthsoaps said...

Love it! Looks fantastic!

Amy W said...

It looks very professional - nice job!

Michael R. Hughes said...

Hi Jennifer,

I agree with the comment from Becky about how your soap packaging conveys both elegant and natural. The packaging is very stylistic and yet beautifully complements the color tones of your soap. The packaging does not overpower the soaps. You did a very nice job. Way to go!

I would be interested to know what creative process you went through in developing the design of your packaging. Was it a lot of trial and error or did you get ideas from friends?

Eden said...

The soaps and packaging are beautiful. I ordered them and have now got them in my bathrooms. The added bonus, which I hadn't expected, is the wonderful aroma that emanates from the Naturalmente Mediterraneo Soaps. Awesome!

Joanna said...

Bella!!